Reveal The Why Behind Every Decision
When you align strategies with true human motivations, everything from productivity to engagement improves.
Insights Through MindTime’s Universal Lens
The MindTime framework, a scientifically validated theory, is a portal into a vast treasure trove of knowledge about human thinking and behavior—deciphering not only what people do, but why they do it.
MindTime is unique in its ability to help people make sense of each other’s thinking, and that of audiences, organizations, and cultures. While traditional models often focus on traits and a narrow set of characteristics, and marketing analytics use machine learning and natural language processing to gain insights, MindTime delves deeper into the fundamental perspectives that shape how individuals perceive and interact with the world.
By emphasizing cognitive patterns and thought processes, the framework offers insights into how individuals are motivated, make decisions, and engage, going beyond surface-level traits and data to uncover underlying patterns of thinking and behavior that actually shape people’s lives and our cultural landscape.
This nuanced understanding enables a more comprehensive analysis of human cognition and behavior, making MindTime a powerful tool for businesses across all industries.
Every golden dot is a unique person.
Put yourself on the map, take the survey
The MindTime Foundation is a Dutch foundation engaged in education and behavioral research and committed to social impact for good. The foundation oversees the use of the MindTime intellectual property and guides its ethical development. It receives a royalty from the commercial license holder, MindTime Digital B.V. This partnership, joined by deeply shared values and aims, enables continuous research to be carried out by our in-house researchers, and independent researchers in academia, while also allowing for the foundation’s educational programs and outreach.
Citizen Science is a recently launched initiative to involve the public and share insightful data with the about how our thinking drives our opinions and views on so many things. People who sign up for Citizen Science will receive an occasional email with an invitation to participate in a mini survey on important current events or research being conducted. Once they’ve responded they get access to results and narrative insights. This eye-opening awareness initiative will soon be available to educational organizations so they can benefit by learning from their own student populations. Inquiries are taken here.
Thermomaps
Thermomaps are powerful visual tools that predict people’s responses. They illustrate the statistical likelihood of individuals with different thinking styles responding in particular ways to specific questions or scenarios.
Here are three poll items we are running:
How often do you reflect on past experiences when deciding whether to adopt new technology?
Are you willing to pay more for products that are environmentally friendly?
I feel I can make a difference to the world around me through the choices I make and the actions I take.
The key to reading the thermomap
A thermomap shows the range from negative to positive in people’s responses, blue indicates minimal resonance (negative) and red indicates strong resonance (positive), with the question. Yellow represents a more neutral sentiment.
