MindTime & Human Data Models
There are generally two ways to understand people: by analyzing surface-level data—like demographics, psychographics, or online analytics processed through machine learning—or by uncovering the deeper principles that drive every decision and behavior. While typical human data models describe what people do, MindTime reveals why—the core motivational forces behind those behaviors.
The often confusing world of human insights
Conventional approaches in marketing, behavioral research, and organizational management tend to focus on external behaviors—click histories, purchase patterns, or survey responses—to gauge what people do. While these methods can reveal patterns and preferences, they often lack a deeper framework that explains why individuals make certain choices. Practitioners typically rely on demographics, psychographics, or advanced analytics to enhance their insights, yet they still face a gap in understanding the core motivations driving behavior.
MindTime bridges that gap by providing a universal framework that illuminates the thinking styles behind every decision. Rather than replacing existing technologies, MindTime augments them—transforming raw behavioral data into actionable, predictive intelligence. By integrating how individuals blend Past, Present, and Future perspectives, MindTime adds a deeper layer of understanding that enriches any dataset and significantly elevates engagement strategies and outcomes across all industries.
The origins of all behavior
There are three fundamental priorities that drive the behavior of every sentient being. These priorities act as the filters we perceive through, the mechanisms behind how thoughts are shaped, the drivers of what motivates us at the most fundamental level, and the origins of why we behave the way we do. MindTime is highly predictive because it measures these motivating forces in each person, the origins of behaviors, rather than the behaviors as described by surface traits.
MindTime is an a priori theory, grounded in over two decades of rigorous scientific research, that provides a clear, unifying framework for understanding the forces shaping our individual differences. Whereas psychology and organizational development often attribute these differences to personality traits, and marketing relies on psychographics and demographics, MindTime synthesizes and expands upon each of these approaches. Its insights closely align with trait-based research, neuropsychology, and market analytics—yet MindTime adds a deeper layer of predictive clarity and practical utility. By illuminating the underlying why behind behavior, it transforms existing data into richer, more actionable intelligence.
