Our Commitment to Privacy was updated June 2024.

Welcome to mindtime.com, a website operated by the MindTime Foundation in the Netherlands. We are committed to maintaining the trust and confidence of our website visitors and the members of our community, such as participants in Citizen Science, and to protecting any personal information you share with us. Below is our Privacy Policy, which informs you how we collect, use, and protect personal information. This policy applies to all websites and services offered by the MindTime Foundation (Sites). This Privacy Policy is incorporated in the Terms of Service, and you are accepting the practices described in this Policy by visiting or using the Sites.

This Privacy Policy describes the types of Personal Data we collect through our Sites and services (“Services”) and via our online presence, which include our main website at mindtime.com, as well as services and websites that we enable through our partner programs. For example, mindtimetools.com, mindtimecards.com, and the MindTime Plugins (WordPress, etc), all use content that was developed by the foundation and is adopted by these and other third parties under strict use rules. This policy also describes how we use Personal Data, the limited conditions under which we may disclose it to others, your rights and choices, and how you can contact us about our privacy practices. This policy does not apply to third-party websites, products, or services, even if they link to our Services or Sites, and you should consider the privacy practices of those third parties carefully.


  1. Overview
  2. Personal Data we Collect
  3. How we Use Personal Data
  4. How we Disclose Personal Data
  5. Your Rights and Choices
  6. Security and Retention
  7. Use by Minors
  8. Changes to this Privacy Policy
  9. Links to Other Websites
  10. Contact Us

1. Overview

Stichting the MindTime Foundation (collectively “MindTime”, “we” and “us”) obtains Personal Data about you from various sources to provide our Services and to manage our Sites. “You” may be a visitor to one of our websites, a website of one or more of our clients (“MindTime Service Provider”), or a customer of a Service Provider (“Customer”). If you are a Customer, MindTime will generally not collect your Personal Data directly from you. Your agreement with the relevant MindTime Service Provider should explain how the MindTime Service Provider shares your Personal Data with MindTime, and if you have questions about this sharing, then you should direct those questions to the MindTime Service Provider.

a. Site visitors

If you visit or use our Sites, we may collect Personal Data. For example, we collect Personal Data that you submit to us via online forms and surveys, and when you contact us by email.

b. Survey processing services (MindTime as a data processor)

As a processor of survey data and provider of related services, we may collect, use, and disclose Personal Data about Customers when we act as the MindTime Service Provider’s hosting site. MindTime Service Providers are responsible for making sure that the Customer’s privacy rights are respected, including ensuring appropriate disclosures about third-party data collection and use. To the extent that we are acting as a MindTime Service Provider’s data processor, we will process Personal Data in accordance with the terms of our agreement with the MindTime Service Provider and the MindTime Service Provider’s lawful instructions. If you are a Customer and would like to obtain more information about how a MindTime Service Provider uses third-party services like MindTime to process your Personal Data in the context of MindTime Services, please contact the MindTime Service Provider directly or visit the MindTime Service Provider’s privacy policy.

c. Activities for offering a compliant and secure platform

The collection and use of Personal Data is critical in helping us to ensure that our platform and services are safe, secure, and compliant. In the context of monitoring Sites and Services for abuse, we may monitor insights and patterns to reduce the risk of harmful activity for ourselves, our Service Provider, and their Customers.

2. Personal Data We Collect

a. Personal Data that we collect about you

Personal Data is any information that relates to an identified or identifiable individual. The Personal Data that you provide directly to us through our Sites will be apparent from the context in which you provide the data. In particular:

  • When you register for a mindtime account we may collect your full name, email address, and account log-in credentials.
  • When you fill-in our online contact form, we collect your full name, email, and anything else you tell us in the body of your message.
  • When you complete the online Thinking Styles Profile we collect anonymised IP address information and your results.

When you respond to MindTime emails or surveys we collect your email address, name, and any other information you choose to include in the body of your email or responses. If you contact Us by phone, we will collect the phone number you used to call. If you contact us by phone as a MindTime Service Provider, we may collect additional information in order to verify your identity.

If you are a MindTime Service Provider, you will provide your contact details, such as name, postal address, telephone number, and email address. As part of your business relationship with us, we may also receive financial and personal information about you, such as your date of birth and government identifiers associated with you and your organization (such as your social security number, tax number, or Employer Identification Number).

If you are a Customer, when you use MindTime Services through a MindTime Service Provider’s website or application, we will receive your Thinking Style Profile information. Depending on how the MindTime Service Provider implements our Services, we may receive this information directly from you, or from the MindTime Service Provider or third parties. The information that we collect will include Survey responses, anonymized IP address, and date of submission.

You may also choose to submit information to us via other methods, including: (i) in response to marketing or other communications, (ii) through social media or online forums, (iii) through participation in an offer, program, or promotion, (iv) in connection with an actual or potential business relationship with us, (v) through participation in community programs such as Citizen Science, or (vi) by giving us your business card or contact details at trade shows, conferences, or other events.

How do you get my consent?

When you provide us with personal information to complete a transaction, place an order, arrange for a delivery or return a purchase, we ask that you consent to our collecting it and using it for that specific reason only.

How do I withdraw my consent?

If you change your mind after opting-in, you may withdraw your consent for us to contact you, and for the continued collection or use of your information, at any time, by contacting us.

b. Information that we collect automatically on our Sites

Our Sites use cookies and other technologies to function effectively. These technologies record information about your use of our Sites, including:

  • Browser and device data, such as anonymized IP address, device type, operating system and Internet browser type, screen resolution, operating system name and version, device manufacturer and model, language, plug-ins, add-ons, and the language version of the Sites you are visiting;
  • Usage data, such as time spent on the Sites, pages visited, links clicked, language preferences, and the pages that led or referred you to our Sites.

We use Google Analytics on our Sites to help us analyze Sites usage and diagnose technical issues.

To learn more about the cookies that may be served through our Sites and how You can control our use of cookies and third-party analytics, please see our Cookie Policy.

3. How We Use Personal Data

a. Our products and services

We rely upon a number of legal grounds to ensure that our use of your Personal Data is compliant with applicable law. We use Personal Data to facilitate the business relationships we have with our Service Providers, to comply with our financial regulatory and other legal obligations, and to pursue our legitimate social and business interests.

Contractual and pre-contractual business relationships. We use Personal Data for the purpose of entering into business relationships with prospective MindTime Service Providers, and to perform the contractual obligations under the contacts that we have with MindTime Service Providers. Activities that we conduct in this context include:

  • Creation and management of MindTime accounts and MindTime account credentials, including the evaluation of applications to commence or expand the use of our Services;
  • Creation and management of orders on mindtime.com; and
  • Accounting, auditing, and billing activities.

Legal and regulatory compliance. We use Personal Data to correctly apply taxes and fulfill financial reporting obligations. For example, we may be required to record and Customer’s order location for the purpose of compliance with EU VAT regulations. These obligations are imposed on us by the operation of law, industry standards, and by our financial partners, and may require us to report our compliance to third parties and to submit to third-party verification audits.

Legitimate business interests. We rely on our legitimate business interests to process Personal Data about you. The following list sets out the business purposes that we have identified as legitimate. In determining the content of this list, we balanced our interests against the legitimate interests and rights of the individuals whose Personal Data we process. We:

  • Monitor, prevent, and detect fraud and unauthorized use;
  • Mitigate financial loss, claims, liabilities or other harm to Service Providers and MindTime;
  • Respond to inquiries, send service notices, and provide customer support;
  • Promote, analyze, modify, and improve our products, systems, and tools, and develop new products and services;
  • Manage, operate, and improve the performance of our Sites and Services by understanding their effectiveness and optimizing our digital assets;
  • Analyse demand and advertise our products and services;
  • Conduct aggregate analysis and develop business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of, our business;
  • Share Personal Data with third-party service providers that provide services on our behalf and business partners which help us operate and improve our business;
  • Ensure network and information security throughout MindTime and our Services; and
  • Transmit Personal Data within our affiliates for internal administrative purposes.

Thinking Styles Profile and related services (MindTime as a data processor). As a processor of our proprietary Profile, we use Personal Data of our Service Provider’s Customers to process profiles on behalf of our Service Providers. All such use is pursuant to the terms of our business relationships with our Service Providers. In addition, we may offer MindTime consulting services to Service Providers who have requested such services, and our delivery of such related services to our Service Providers may involve the use of Personal Data. The entity responsible for the collection and use of Customer’s Personal Data in the context of payment transactions and payment-related services is the Service Provider.

If we need to use your Personal Data in other ways, we will provide specific notice at the time of collection and obtain your consent where required by applicable law.

We may send you email marketing communications about MindTime products and services, invite you to participate in our events or surveys, or otherwise communicate with you for marketing purposes, provided that we do so in accordance with the consent requirements that are imposed by applicable law. When we collect your business contact details through our participation at trade shows or other events, we may use the information to follow up with you regarding an event, send you information that you have requested on our products and services, and, with your permission, invite you to opt into our marketing information campaigns.

c. Interest-based advertising

When you visit our Sites or online services, both we and certain third parties collect information about your online activities over time and across different sites to provide you with advertising about products and services tailored to your individual interests (this type of advertising is called “interest-based advertising”). These third parties may place or recognize a unique cookie or other technology on your browser (including the use of pixel tags). Where required by applicable law, we will obtain your consent prior to processing of your information for the purpose of interest-based advertising.

You may see our ads on other websites or mobile apps because we participate in advertising networks. Ad networks allow us to target our messaging to Service Providers based on a range of factors, including demographic data, Service Providers’ inferred interests and browsing context (for example, the time and date of your visit to our Sites, the pages that you viewed, and the links that you clicked on). This technology also helps us track the effectiveness of our marketing efforts and understand if you have seen one of our advertisements.

We work with Google AdWords and other advertising networks. To learn how to opt out of behavioural advertising delivered by Network Advertising Initiative member companies, please visit the Network Advertising Initiative and Digital Advertising Alliance. You may download the AppChoices app to opt-out in mobile apps. If you opt-out from interest-based advertising, you may see advertising that is not relevant to you. At present, there is no industry standard for recognizing Do Not Track browser signals, so we do not respond to them.

4. How We Disclose Personal Data

MindTime does not sell or rent Personal Data to marketers or unaffiliated third parties. We share your Personal Data with trusted entities, as outlined below.

a. MindTime. 

We share Personal Data with other MindTime entities in order to provide our Services, for internal administration purposes, and for scientific and product research.

b. Other service providers. 

We share Personal Data with a limited number of our service providers. We have service providers that provide services on our behalf, such as website hosting, data analysis, information technology and related infrastructure, customer service, email delivery, and auditing services. These service providers may need to access Personal Data to perform their services. We authorize such service providers to use or disclose the Personal Data only as necessary to perform services on our behalf or comply with legal requirements, and in an anonymous manner wherever possible. We require such service providers to contractually commit to protect the security and confidentiality of Personal Data they process on our behalf. Our service providers are predominantly located in the European Union and the United States of America.

c. Business partners. 

We share Personal Data with third party business partners when this is necessary to provide our Services to our Service Providers. Examples of third parties to whom we may disclose Personal Data for this purpose are banks and payment processors (such as Stripe or PayPal).

d. Our Service Providers and third parties authorized by our Service Providers. 

We share Personal Data with Service Providers as necessary to maintain a Service Provider account and provide the Services. We share data with parties directly authorized by a Service Provider to receive Personal Data, such as when a Service Provider authorizes a third-party application provider to access the Service Provider’s MindTime account. The use of Personal Data by an authorized third party is subject to the third party’s privacy policy.

e. Corporate transactions. 

In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, sale, joint venture, assignment, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we may share Personal Data with third parties for the purpose of facilitating and completing the transaction.

f. Compliance and harm prevention. 

We share Personal Data as we believe necessary: (i) to comply with applicable law or payment method rules; (ii) to enforce our contractual rights; (iii) to protect the rights, privacy, safety, and property of MindTime, you or others; and (iv) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include authorities outside your country of residence.

5. Your Rights and Choices

You have choices regarding our use and disclosure of your Personal Data:

a. Opting out of receiving electronic communications from us. 

If you no longer want to receive marketing-related emails from us, you may opt out via the unsubscribe link included in such emails. We will complete your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing-related emails from us, we may still send you important administrative messages that are required to provide you with our Services.

b. How you can see or change your account Personal Data. 

If You would like to review, correct, or update Personal Data that You have previously disclosed to us, You may do so by signing in to your account or by contacting us.

c. Your data protection rights. 

Depending on your location and subject to applicable law, you may have the following rights with regard to the Personal Data we control about you:

  • The right to request confirmation of whether MindTime processes Personal Data relating to you, and if so, to request a copy of that Personal Data;
  • The right to request that MindTime rectifies or updates your Personal Data that is inaccurate, incomplete, or outdated;
  • The right to request that MindTime erase your Personal Data in certain circumstances provided by law;
  • The right to request that we export to another company, where technically feasible, your Personal Data that we hold in order to provide Services to you.

Where the processing of your Personal Data is based on your previously given consent, you have the right to withdraw your consent at any time.

d. Process for exercising data protection rights. 

In order to exercise your data protection rights, you may contact MindTime as described in the Contact Us section below. We take each request seriously. We will comply with your request to the extent required by applicable law. We will not be able to respond to a request if we no longer hold your Personal Data.

For your protection, we may need to verify your identity before responding to your request, such as verifying that the email address from which you send the request matches your email address that we have on file. If we no longer need to process Personal Data about you in order to provide our Services or our Sites, we will not maintain, acquire, or process additional information in order to identify you for the purpose of responding to your request.

If you are a Customer of a MindTime Service Provider, please direct your requests directly to the Service Provider.

6. Security and Retention

We make reasonable efforts to ensure a level of security appropriate to the risk associated with the processing and control of Personal Data. We maintain organizational, technical, and administrative measures designed to protect Personal Data within our organization against unauthorised access, destruction, loss, alteration, or misuse. Your Personal Data is only accessible to a limited number of personnel who need access to the information to perform their duties. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please contact us immediately.

If you use MindTime Services, we retain your Personal Data as long as we are providing the Services to you. We retain Personal Data after we cease providing Services to you, even if you close your MindTime account, to the extent necessary to comply with our legal and regulatory obligations. We also retain Personal Data to comply with our tax, accounting, and financial reporting obligations, where we are required to retain the data by our contractual commitments to our financial partners, and where data retention is mandated by the payment methods that we support. Where we retain data, we do so in accordance with any limitation periods and records retention obligations that are imposed by applicable law.

Google Analytics data is retained for 38 months.

7. Use by Minors

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

The Services are not directed to individuals under the age of thirteen (13), and we request that they not provide Personal Data through the Services.

8. Changes to this Privacy Policy

We may change this Privacy Policy from time to time to reflect new services, changes in our Personal Data practices or relevant laws. The “Last updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes are effective from the date of publication. We may provide you with alerts regarding the Privacy Policy or Personal Data collected by posting them on our website and, if you are a Service Provider, by contacting you through your account dashboard, email address, and/or the physical address listed in your account.

The Services may provide the ability to connect to other websites. These websites may operate independently from us and may have their own privacy notices or policies, which we strongly suggest you review. If any linked website is not owned or controlled by us, we are not responsible for its content, any use of the website or the privacy practices of the operator of the website.

10. Contact Us

If you would like to: view, amend, or delete any personal information we may hold about you, register a complaint, offer suggestions for improvement, or want more information, contact our Data Protection Officer via our contact form.