— The Certified Partner program

The platform prepares the ground. You do the human work.

Team Intelligence helps people understand how they think before the deeper work begins. Introduce it to teams you already know, remain their named facilitator inside the platform, and be the person they can turn to when they want help putting insight into practice.

Certified Partners retain all fees from professional services they contract directly with clients, and receive a continuing share of qualifying platform revenue from the teams they introduce.

No upfront fees

No application charge. No license fee. No minimum monthly.

No prior MindTime certification required

An existing recognized coaching or facilitation credential (IAF, CCL, ICF and similar) is enough to apply.

No exclusivity, no seat targets

Your only commitment is to abide by the Partner Agreement.

Experienced facilitators know that the hardest conversations often take the longest to begin.

Team Intelligence lays the groundwork before you enter the room — so the real conversations can begin on day one, not week three.

Experience Team Intelligence →

01 — The great inversion

The model, turned the right way up.

The hardest part of coaching or facilitation was never the coaching. It was getting in the door. Most practitioners spend years building credibility and chasing the next engagement — and the revenue stops the moment the engagement does.

Team Intelligence changes the sequence. The platform can demonstrate value before a larger intervention is proposed, giving the facilitator a more substantive way to begin the relationship. Understanding and familiarity develop before you walk into the room.

The old model

Sell yourself↓Build trust↓Deliver value↓Revenue stops when you stop

With Team Intelligence

Deliver value first↓Familiarity develops↓Enter with more context↓Continuing platform participation

02 — Why now

AI and human coaching are not competing ideas.

AI is changing where facilitator value lives. It can help people understand thinking profiles, patterns, and team information. What it cannot supply is human presence, judgment, timing, courage, or the trust required for difficult conversations.

Team Intelligence is a purpose-built AI guide — not a general-purpose chatbot — developed over more than 20 years and informed by published research. The facilitator begins with more context and can concentrate on turning understanding into action.

Team Intelligence automates the explanation, so you can concentrate on the transformation.

03 — How it works

Three things. That's it.

The platform does the work that used to take a 45-minute discovery call. Your job is the work only a human can do.

Introduce

Share your personal partner link or code with teams you already know. The team leader completes a four-minute MindTime profile, receives the three named reports and Personal Clara, and can explore the experience before deciding to bring in a team.

II.

Remain connected

You are named as the introducing facilitator inside the team’s workspace — your name, photo, role, location, and a link to book time with you (Calendly or equivalent), mirroring your public profile.

III.

Deepen the work

You may offer onboarding help, workshops, offsites, coaching, or other services. These services are separate from the platform and independently contracted. The Team Map and Clara give you additional context — drawn from thinking profiles and any context the team deliberately supplies.

04 — Clara in the room

Clara prepares the team. You transform it.

Two facilitators. Two regions. One conclusion.

Case Study 1 · Harry Marshall · Dramatic Difference · Oliver Agency APAC

Five leaders, a week-long senior leadership offsite, tasked with setting people-and-culture objectives. After more than an hour, they were deadlocked. The tension was visible. Harry could see the problem but not the cause.

He described the situation to Clara mid-session, drawing on the team’s thinking profiles already loaded in the platform. Clara suggested the group was seeing the situation from very different perspectives. Three of the five leaned strongly toward the possible future, energizing each other with vision. One leaned strongly toward the proven past and needed evidence before moving. The fifth, weighing the present, was caught between them with nowhere to land.

“You have three strong Future thinkers trying to fly the plane to 2028. And you have one strong Past thinker who is checking if we have enough fuel and if the runway is paved. You aren't disagreeing on the goal. You are disagreeing on the starting point.”Clara, in the room

Harry shared Clara's framing openly. Naming the collision broke the deadlock immediately — and the quietest person in the room, handed a role that fit how they think, moved from the periphery to the centre.

“Honestly, it was probably one of the most beautiful moments of insight and energy shift I have observed in a workshop/offsite setting like this.”Harry Marshall, Dramatic Difference, Singapore

Case Study 2 · Neil Crofts · Holos Change

Neil didn’t spend his sessions explaining frameworks. He spent them on the conversations that matter: why certain voices weren’t being heard, where unspoken tensions sat, and what the team needed to commit to changing. The team analysis and Team Map were already in front of him when he arrived — so his attention was free for the human work only he could do.

“Clara makes you feel like a clairvoyant.”Neil Crofts, Enterprise leadership coach & author, Holos Change

“In the world of facilitation, the easiest stuff to do is programmatic training stuff. The hardest stuff to do is executive team stuff. I'd always say it's preferable to have two facilitators. I think Clara makes it plausible to facilitate challenging teams on your own. Clara is the co-facilitator.”Neil Crofts, Holos Change

Clara gives a facilitator an additional perspective, grounded in the team’s thinking profiles and the context available to her.

05 — Economics

How the partnership creates continuing value.

Two distinct economics, stated plainly.

Platform revenue participation

40% share of qualifying platform revenue

Certified Partners receive 40% of qualifying Team Intelligence platform revenue generated by teams attributed to them, after VAT or equivalent sales tax, payment-processing fees, and refunds or chargebacks. The share continues for as long as the team renews and the partner remains in good standing, subject to the Partner Agreement.

Professional services

100% of your directly contracted fees

Partners retain 100% of the fees from professional services they contract and invoice directly to their clients. MindTime does not take a share of those fees.

Referral compounding. When a partner’s code is passed through trusted referrals, additional teams that validly register through it may also be attributed to that partner under the Partner Agreement.

Partner-funded coupons. Partners may choose to offer approved coupons. The discount is funded from the partner’s share. Full calculation rules appear in the Partner Agreement.

See the Partner Agreement →

06 — FairShare pricing

Why we price this way.

FairShare sets a transparent list price by organization type — from global enterprise down to public education — so access matches capacity to pay. An introducing partner may choose to fund an approved coupon from their own share. It means you can introduce Team Intelligence to clients who otherwise wouldn’t start — and be there when they’re ready for deeper work.

Organization type	90-day Team Intelligence experience (per person)	Continuing subscription (per person / month, billed annually)
Global Commercial Enterprise	$289	$100
SME / Commercial Startup	$162.50	$65
Private Education	$112.50	$45
Social Impact / B Corp	$87.50	$35
Nonprofit	$62.50	$25
Public Education	$50	$20

All prices in USD, exclusive of applicable taxes. FairShare sets the transparent list price; an introducing partner may fund an approved coupon from their own share. Full calculation rules appear in the Partner Agreement.

07 — The Certified Partner program

Who this is for.

The Certified Partner program is for experienced facilitators and coaches who have successfully completed a recognized professional certification through an established body — for example IAF or CCL. These examples are illustrative, not a complete list. No prior MindTime certification is required. MindTime provides the resources needed to learn the framework and use Team Intelligence effectively.

The program

What it involves

Application and acceptance are required. Credentials may be verified.
The formal Partner Agreement governs the relationship.
40% revenue participation on qualifying platform revenue, as defined in the Economics section.
You remain the named introducing facilitator inside the team’s workspace.
Directly contracted professional fees remain 100% yours.
MindTime provides learning resources; independent study and practice are expected.
Join a private community of practicing partners, with shared learning, peer exchange, webinars, and direct access to the founding facilitators.

Founding facilitators

A separate group

Team Intelligence has been shaped with a founding group of experienced MindTime-trained facilitators, many of whom have used the framework for years in real client work.

Founding Partners are an invitation-only group with separate, confidential terms.

Certified Partners work alongside our founding facilitators in a shared community of practice. Over time, selected partners may be invited to progress toward MindTime-trained status through demonstrated practice, contribution, and commitment to the wider field.

Apply to become a Certified Partner →

Application does not imply automatic acceptance.

08 — The agreement

In plain English.

Radical transparency is a MindTime value. Here's exactly what we ask, and what's off-limits.

What we ask

✓ Complete the MindTime profile yourself.
✓ Maintain professional conduct and represent MindTime accurately.
✓ Comply with the Partner Agreement, which defines good standing in full.

What’s off-limits

✗ Don’t represent yourself as a MindTime employee.
✗ Don’t sell a competing team thinking-profile product under the same partner code.

No partner license fee. The Partner Agreement supersedes anything summarized here.

View Partner Agreement → Download PDF ↓

Community access is a revocable program benefit, not a guaranteed service. Neither participation nor contribution guarantees MindTime training, advancement, or different commercial terms. The Partner Agreement governs.

10 — You're in good company

Join an experienced group of practitioners already using MindTime in real engagements.

These are their words, not ours.

“As facilitators, having effective tools to guide teams through self-discovery and improved communication is invaluable. If your goal is to create more efficient and harmonious workplaces, I highly recommend incorporating MindTime into your coaching toolkit.”

Julie Sanders, ACC

Coach & Facilitator · United States

“There is quite a buzz in the air over MindTime — people are making truly meaningful connections between how they're showing up and their thinking styles, and they love Clara. At least one person is asking if they can 'keep Clara'.”

Harry Marshall

Dramatic Difference · Asia-Pacific

“The results are more sophisticated, relevant, and more focused than when I've done that exercise without MindTime and without Clara.”

Neil Crofts

Enterprise leadership coach & author · Holos Change, UK

“Before I've met a group, I already have a sense of how I'll land with them, where to adjust, and how to allay the concerns they haven't voiced yet. And once a team sees what it shows them, they can't unsee it.”

Adam Kirkaldy, FCIPD

Coach & Facilitator · United Kingdom

11 — In the field

What changes when a team actually uses it.

Q8 / KP Spain · Kuwait Petroleum · Madrid

The leadership team of Q8's Spanish operating unit had worked together for many years, each other filed under fixed roles — the careful one, the difficult one, the one who always brings a problem. Then the Team Map showed them clustered in almost the same place: strongly Present, less Past, less Future. Nearly the same kind of thinker, all along.

“Once they see them clustered in the same space, we are more or less the same kind of animal. At the end we are more or less of the same flesh and blood. And so this helped a lot the collaboration.”Max, Managing Director, KP Spain

“Taking the time one day to think how we do things and how we can do it better — and to suffer less while doing that.”

The map that stayed · Neil Crofts · Holos Change

Weeks after an offsite, one client's tech team still wasn't prioritising the development plan they had agreed. Neil didn't have to wait for the next session to work out why. He asked Clara — who already knew the team — and used her profile-grounded answer to find leverage with the HR business partner and break the logjam.

“Clara gives me this. I can ask Clara the question, why aren't they prioritising it? And Clara gives me an answer. And I can use that answer to potentially get some leverage with the HRBP.”Neil Crofts, Holos Change

The shared map didn't leave when the workshop ended — which is exactly what turns a one-off engagement into an ongoing relationship.

12 — The position, in six lines

What we believe — short enough to quote.

Team Intelligence does the explaining, so you can do the transforming.

Understanding and familiarity can begin before you enter the room.

Most assessments stop when people understand themselves. Team Intelligence begins there.

We removed the price of self-understanding — because it’s only the beginning of the journey.

Traditional tools monetize self-understanding. Team Intelligence supports collective capability.

The profile is the ignition sequence. The team’s collective capability is where the value begins.

— The network

You’d be in good company.

A founding group of experienced MindTime-trained facilitators is already using this work in practice.

& more

Meet our MindTime-trained facilitators →

— Begin

Ready to explore?

One primary path, plus a conversation option if you’re already talking with us.

Apply to become a Certified Partner → Experience Team Intelligence

Already in conversation with us? Book a call with the MindTime team.

See what your clients will experience.

Try Team Intelligence yourself — four minutes, free, no sign-up. Partners introduce it best once they've felt it.

Try Team Intelligence →

MindTime is the human science behind how we think. Built on 25 years of research, it reveals the hidden architecture of thought; past, present, and future. It empowers people to understand one another in profoundly meaningful ways though a powerful framework for trust, collaboration, and human-aligned technology.

Experience it through Clara — AI built on real cognitive science. Experience Clara.